As competition and the pace of change intensify, companies an. He is best known as the originator of the term lateral thinking structured creativity and the leading proponent of the deliberate teaching of thinking in schools. It explains why the brain, the mechanism, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his lifes work, namely natural thinking. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. I have read most of his books, and seen him speak at the international conferences on thinking. Serious creativity free ebook download as pdf file.
Serious creativity brainstorming creativity scribd. Everyday low prices and free delivery on eligible orders. Direct teaching of thinking as a skill cort cognitive research trust thinking. It is precisely this misconception about creativity that has done so much damage and has held back the development of creativity for at least. His background is in medicine and psychology chiaramonte, 1989, and his book the mechanism of mind from 1969 was the first documentation of how the brain works as a system. He has held appointments at the universities of oxford, london, cambridge and harvard. He originated the term lateral thinking, wrote the book six thinking hats and is a proponent of the teaching of thinking as a subject in schools. If you would like to learn how to use the tools in detail they are covered in full detail in the online course created and certified by. Sometimes referred to as 6 hats or the six hats of thinking, these techniques focus on enhancing the structure of thinking so that group decision making and idea evaluation can be dramatically improved. He shows how creativity is a learnable skill one that everyone can use to improve their performance. The more able senior executives know that creativity is now the main hope. Open library is an initiative of the internet archive, a 501c3 nonprofit, building a digital library of internet sites and other cultural artifacts in digital form.
Lateral thinking is a manner of solving problems using an indirect and creative approach via reasoning that is not immediately obvious. It might also be based on misconceptions about what creativity is. Everyone knows that creativity has to be fun, lively, and crazy so how can we have serious creativity. Lateral thinking methods are serious, deliberate, and system.
View essay serious creativity from marketing 101 at svkms nmims university. The course in creativity combines and integrates two of dr. Even the economies of japan and germany, which have rightly placed so much emphasis on quality and excellence, are now beginning to show great interest in creativ ity. If you want to be the best, focus on your most valuable asset. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. His lateral thinking tools are based directly on how the brain functions as a selforganizing information system. They have since become the most widely used school materials for the direct teaching of thinking as a basic skill worldwide. If you want to survive in the global marketplace a competitive streak is essential. He has dedicated his life to help people from around the world improve their thinking abilities and creativity skills. If you would like to learn how to use the tools in detail they are covered in full detail in the online course created and certified by dr. I was especialy impressed with his explanations of the creative pause, focus, and how to come up with alternatives. The program can be designed and delivered in house in a two or three day format and can be extended. Using the power of lateral thinking to create new ideas, harpercollins. Teach yourself to think five easy steps to direct, productive thinkingthink.
The concrete way or tools to become creative, to fully design new thoughts. Serious creativity will seem a contradiction in terms for many people. Po is a word that precedes and signals a provocation. Pdfepub textbook of wisdom download pdf ebook house. Mar 04, 20 author of thinking course, lateral thinking, serious creativity, the mechanism of mind, wordpower, eureka. Further reproduction prohibited without permission. Download for offline reading, highlight, bookmark or take notes while you read serious creativity. But as simple as it might seem at first, is has an incredibly positive impact on our brains. A provocation is an idea which moves thinking forward to a new place from where new ideas or solutions may be found. However, serious creativity is a more elaborated study of lateral thinking in its broadest and most practical dimensions. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which leads to increased productivity and. He is a proponent of the direct teaching of thinking as a skill. Dont chase the market leader, be the market leader.
He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. Edward is regarded by many to be the leading authority in the world in the field of creative thinking and the direct teaching of thinking as a skill. Serious creativity for successful people management cipd. Thats because its essentially training to learn to think better. Using the power of lateral thinking to create new ideas book online at best prices in india on. Full of thinking tools guidelines and principles this textbook encourages the use of values and emotions to guide you through life without. The journal for quality and participation, 18, 1218. In 1967 he invented the world famous lateral thinking technique.
How to be creative under pressure and turn ideas into action. Using the power of lateral thinking to create new ideas. He is the inventor of the phrase lateral thinking which is now in the oxford english dictionary. He also holds a phd from cambridge and an md from the university of malta.
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